The adoption of Web Assurance Services (WAS) among Malaysian online retailers

The adoption of Web Assurance Services (WAS) among Malaysian online retailers

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Trust is one of important elements for e-commerce (EC) success. This study investigates the adoption of Web Assurance Services (WAS) by Malaysian online retailers, which could increase the online trust in e-commerce activities. By using popular Internet search engines, 85 online retailers were sampl...

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Bibliographic Details
Main Authors: Shahifol Arbi, Ismail, Ahmad, Halimah @ Nasibah, Hassan, Nor Laili
Format: Monograph
Language:English
Published: Universiti Utara Malaysia 2004
Subjects:
HF Commerce
Online Access:https://repo.uum.edu.my/id/eprint/5946/1/THE_ADOPTION_OF_WEB_ASSURANCE_SERVICES.pdf

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