The adoption of Web Assurance Services (WAS) among Malaysian online retailers
Trust is one of important elements for e-commerce (EC) success. This study investigates the adoption of Web Assurance Services (WAS) by Malaysian online retailers, which could increase the online trust in e-commerce activities. By using popular Internet search engines, 85 online retailers were sampl...
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| Format: | Monograph |
| Sprache: | English |
| Veröffentlicht: |
Universiti Utara Malaysia
2004
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| Online Zugang: | https://repo.uum.edu.my/id/eprint/5946/1/THE_ADOPTION_OF_WEB_ASSURANCE_SERVICES.pdf |