CSR practices in BIMB: Factors and benefits

Purpose - Most companies are now looking forward to manage CSR initiatives in a strategic way. However, the process of managing such initiatives is still a black box in academic literature.Therefore, the purpose of this study is to gain insights into the practices and management of CSR initiatives i...

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Bibliographic Details
Main Authors: Abu Bakar, Fathiyyah, Md Yusof, Mohd 'Atef
Format: Conference or Workshop Item
Language:English
Published: 2012
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/7014/1/fat.pdf

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