Developing a model for Islamic hotels: Evaluating opportunities and challenges
Despite the increasing trend of international visitors from lslamic countries particularly from the Middle East to Malaysia, efforts by hotels to customize their products and services to these target customers are still insufficient. In fact, there is no established business model for Islamic hotel...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/7089/1/Mo_rii.pdf |