Srategic change and transformation: A case study at Malaysian Banking Berhad (Maybank)
Nowadays, the challenges faced by the banking industry are very huge because most banks emerged from a period dominated by cost-cutting, downsizing or downscaling.This case study aims to analyse the external and internal factors of Maybank Berhad by looking at products and service marketing strategi...
| Main Authors: | , , , |
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| Format: | Monograph |
| Language: | English English |
| Published: |
Universiti Utara Malaysia
2012
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/7286/1/H.pdf https://repo.uum.edu.my/id/eprint/7286/4/1.HARTINI%20AHMAD.pdf |