Dealer-supplier relationship satisfaction: Antecedent factors and its impact on trust and commitment
Relationship satisfaction is an important factor in understanding the development, enhancing, and maintaining of buyer-seller relationships in inter-organizational contexts.This study investigated the influence of antecedent and consequences of dealers’ relationship satisfaction in the context of su...
| Main Authors: | , , , , |
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| Format: | Monograph |
| Language: | English English |
| Published: |
Universiti Utara Malaysia
2012
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/7289/1/CO.pdf https://repo.uum.edu.my/id/eprint/7289/4/1.SELVAN%20PERUMAL.pdf |