Dealer-supplier relationship satisfaction in Malaysian automobile industry
With the increasing interest in buyer-supplier relationships, relationship satisfaction has become an important factor in relationship marketing and channel theory.In the area of business relationships, relationship satisfaction is viewed as an essential ingredient in the development and maintenance...
| Main Authors: | , , , |
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| Format: | Monograph |
| Language: | English English |
| Published: |
Universiti Utara Malaysia
2012
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/7319/1/FRGS_12062.pdf https://repo.uum.edu.my/id/eprint/7319/4/1.Nor%20Azila%20Mohd%20Noor.pdf |