Pendekatan kabur dalam keutamaan pilihan pengguna
This study discusses the fuzzy set approach and its implementation in measuring the level of consumer preferences that involved subjective characteristics and impreciseness. The main advantage of this approach is that it gives a more meaningful and reasonable interpretation by providing the degree...
| Main Authors: | , |
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| Format: | Article |
| Sprog: | English |
| Udgivet: |
Universiti Utara Malaysia
2002
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| Fag: | |
| Online adgang: | https://repo.uum.edu.my/id/eprint/757/1/Jasmani_Bidin.pdf |
| Summary: | This study discusses the fuzzy set approach and its implementation in measuring the level of consumer preferences that involved subjective characteristics
and impreciseness. The main advantage of this approach is that it gives a more meaningful and reasonable interpretation by providing the degree of belongingness to a pre-defined set for fuzzy linguistic values. In this study, the ordinal data were collected from a survey of a group of 114 respondents. The fuzzy approach has shown its ability in handling simple and uncertain information obtained from the respondents. The technique used for data analysis was fuzzy conjoint. |
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