Keperihatinan pengusaha program homestay terhadap keperluan dan kehendak pelanggan

Keperihatinan pengusaha program homestay terhadap keperluan dan kehendak pelanggan

Bertitik tolak dari konsep Total Quality Management,Service Quality dan Pemasaran yang menekankan bahawa setiap organisasi perniagaan perlu mengutamakan pelanggan, kajian ini meninjau tahap keperihatinan pelanggan di kalangan pengusaha homestay di Malaysia.Definisi keperihatinan pelanggan ialah amal...

Bibliografske podrobnosti
Main Authors:	Kayat, Kalsom, Mohd Nor, NorAshikin
Format:	Monograph
Jezik:	English English
Izdano:	Universiti Utara Malaysia 2006
Teme:	HD28 Management. Industrial Management
Online dostop:	https://repo.uum.edu.my/id/eprint/7848/1/Kal.pdf https://repo.uum.edu.my/id/eprint/7848/3/1.Kalsom%20Kayat.pdf

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