The roles and importance of MICE destination attributes on the formation of host destination image
The image of the destination has a significant role on tourists' travel decision and selection of destination to visit.Numerous studies have been conducted to examine and explore the agents that form the touristic image of the destinations.This study examines the role of MICE destination attri...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/8015/1/Lim.pdf |
| _version_ | 1825802241734344704 |
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| author | Lim, Khong Chiu Ananzeh, Omar A. |
| author_facet | Lim, Khong Chiu Ananzeh, Omar A. |
| author_sort | Lim, Khong Chiu |
| collection | UUM |
| description | The image of the destination has a significant role on tourists' travel decision and selection of destination to visit.Numerous studies have been conducted to examine and explore the agents that form the touristic image of the
destinations.This study examines the role of MICE destination attributes on the formation of the touristic image of Jordan from the perspective of local and
international MICE event participants.A total of 857 self-administered questionnaires of MICE event participants at 12 selected events were analyzed.The results revealed that MICE destination attributes influence on the destination image formation and the participants also perceived the importance or' these attributes differently. The findings also provided implications for event planners and other MICE stakeholders in Jordan as well as for academic researchers in MICE tourism. |
| first_indexed | 2024-07-04T05:35:47Z |
| format | Conference or Workshop Item |
| id | uum-8015 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:35:47Z |
| publishDate | 2012 |
| record_format | eprints |
| spelling | uum-80152013-05-23T03:41:11Z https://repo.uum.edu.my/id/eprint/8015/ The roles and importance of MICE destination attributes on the formation of host destination image Lim, Khong Chiu Ananzeh, Omar A. GV Recreation Leisure The image of the destination has a significant role on tourists' travel decision and selection of destination to visit.Numerous studies have been conducted to examine and explore the agents that form the touristic image of the destinations.This study examines the role of MICE destination attributes on the formation of the touristic image of Jordan from the perspective of local and international MICE event participants.A total of 857 self-administered questionnaires of MICE event participants at 12 selected events were analyzed.The results revealed that MICE destination attributes influence on the destination image formation and the participants also perceived the importance or' these attributes differently. The findings also provided implications for event planners and other MICE stakeholders in Jordan as well as for academic researchers in MICE tourism. 2012-11-06 Conference or Workshop Item NonPeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/8015/1/Lim.pdf Lim, Khong Chiu and Ananzeh, Omar A. (2012) The roles and importance of MICE destination attributes on the formation of host destination image. In: 3rd International Soft Science Conference (ISSC) 2012, 6-8 November 2012, Phnom Penh City, Cambodia. (Unpublished) |
| spellingShingle | GV Recreation Leisure Lim, Khong Chiu Ananzeh, Omar A. The roles and importance of MICE destination attributes on the formation of host destination image |
| title | The roles and importance of MICE destination attributes on the formation of host destination image |
| title_full | The roles and importance of MICE destination attributes on the formation of host destination image |
| title_fullStr | The roles and importance of MICE destination attributes on the formation of host destination image |
| title_full_unstemmed | The roles and importance of MICE destination attributes on the formation of host destination image |
| title_short | The roles and importance of MICE destination attributes on the formation of host destination image |
| title_sort | roles and importance of mice destination attributes on the formation of host destination image |
| topic | GV Recreation Leisure |
| url | https://repo.uum.edu.my/id/eprint/8015/1/Lim.pdf |
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