| Summary: | Several factors have been shown to have a vital role in the formation of the touristic image of a destination. Promotion
tools are considered a critical factor in destination image formation. However, recent surveys indicate that the roles and importance of promotion tools of MICE tourism on the formation of Jordan's destination image was not given emphasis. Thus, this study aims to determine the influence of promotion tools utilized to promote MICE tourism on the formation of the touristic image of Jordan.The differences in the perceptions of local and international MICE participants on the importance of promotional tools in terms of their gender and nationality were also examined. Results show the significant differences among MICE participants' perceptions on the importance of promotion tools and the roles of promotion tools significantly influence on the formation of Jordan's touristic image. This study provides implications for the event planners, event organizers, and other MICE event stakeholders, as well as enriching the limited research in MICE tourism in developing countries.
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