The influence of promotion tools on the formation of host destination touristic image
Several factors have been shown to have a vital role in the formation of the touristic image of a destination. Promotion tools are considered a critical factor in destination image formation. However, recent surveys indicate that the roles and importance of promotion tools of MICE tourism on the fo...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/8016/1/Lim1.pdf |