The influence of feminization in public relation field towards public relation work practice and job satisfaction
Woman entering the public relations field has increased at a fast rate nowadays causing the phenomenon of feminization to occur in the industry.Studies in the field have shown that female public relations practitioners are facing challenges in the workplace especially sexual discriminations.Therefo...
| Main Authors: | , , , , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2011
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/8740/1/geetha%288%29.pdf |
| _version_ | 1803625679611232256 |
|---|---|
| author | Veerappan, Geetha Michael, Edwin Abu Bakar, Afi Roshezry Mariadass Lourdas, Mariann Edwina Ibrahim, Ira Meilita Ng, Meei Shy |
| author_facet | Veerappan, Geetha Michael, Edwin Abu Bakar, Afi Roshezry Mariadass Lourdas, Mariann Edwina Ibrahim, Ira Meilita Ng, Meei Shy |
| author_sort | Veerappan, Geetha |
| collection | UUM |
| description | Woman entering the public relations field has increased at a
fast rate nowadays causing the phenomenon of feminization to occur in the industry.Studies in the field have shown that female public relations practitioners are facing challenges in the workplace especially sexual discriminations.Therefore it is important to identify the working trends in the current industry, roles, and the position of women in public relations field.The objective of the research is to find out how women’s roles are being distinguished from men and to examine whether feminization in the field does influence the job performance of women in the field.Thus, this research also aims to explore the perception of female public relations towards gender issues happening in the work place.This research is carried out through an online survey questionnaire to gain feedback
from 450 targeted respondents.In the research, researches identified the reasons and effects with regards to this issue.According to the concept of velvet ghetto there is an argument on the status discrepancy between men and women in the industry.From the perspectives of theoretical
contributions, this study offers an insight which indicates the relationship between gender discrimination climate happening in the organization and the effect to the job satisfaction which is interrelated to the work practice and advancement in an organization.Researchers also identify
the elements that cause the phenomenon to occur, which have an impact on both employer and employee relationship. The findings demonstrate a good fit to the data, and thus, this study has identified the relative relationship between gender discrimination and job satisfaction. |
| first_indexed | 2024-07-04T05:38:07Z |
| format | Conference or Workshop Item |
| id | uum-8740 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:38:07Z |
| publishDate | 2011 |
| record_format | dspace |
| spelling | uum-87402013-08-27T09:01:53Z https://repo.uum.edu.my/id/eprint/8740/ The influence of feminization in public relation field towards public relation work practice and job satisfaction Veerappan, Geetha Michael, Edwin Abu Bakar, Afi Roshezry Mariadass Lourdas, Mariann Edwina Ibrahim, Ira Meilita Ng, Meei Shy HQ The family. Marriage. Woman Woman entering the public relations field has increased at a fast rate nowadays causing the phenomenon of feminization to occur in the industry.Studies in the field have shown that female public relations practitioners are facing challenges in the workplace especially sexual discriminations.Therefore it is important to identify the working trends in the current industry, roles, and the position of women in public relations field.The objective of the research is to find out how women’s roles are being distinguished from men and to examine whether feminization in the field does influence the job performance of women in the field.Thus, this research also aims to explore the perception of female public relations towards gender issues happening in the work place.This research is carried out through an online survey questionnaire to gain feedback from 450 targeted respondents.In the research, researches identified the reasons and effects with regards to this issue.According to the concept of velvet ghetto there is an argument on the status discrepancy between men and women in the industry.From the perspectives of theoretical contributions, this study offers an insight which indicates the relationship between gender discrimination climate happening in the organization and the effect to the job satisfaction which is interrelated to the work practice and advancement in an organization.Researchers also identify the elements that cause the phenomenon to occur, which have an impact on both employer and employee relationship. The findings demonstrate a good fit to the data, and thus, this study has identified the relative relationship between gender discrimination and job satisfaction. 2011 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/8740/1/geetha%288%29.pdf Veerappan, Geetha and Michael, Edwin and Abu Bakar, Afi Roshezry and Mariadass Lourdas, Mariann Edwina and Ibrahim, Ira Meilita and Ng, Meei Shy (2011) The influence of feminization in public relation field towards public relation work practice and job satisfaction. In: Second Seminar on National Resilience (SNAR II), 18-19 October 2011, Seri Pacific Hotel, Kuala Lumpur. http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000778103 |
| spellingShingle | HQ The family. Marriage. Woman Veerappan, Geetha Michael, Edwin Abu Bakar, Afi Roshezry Mariadass Lourdas, Mariann Edwina Ibrahim, Ira Meilita Ng, Meei Shy The influence of feminization in public relation field towards public relation work practice and job satisfaction |
| title | The influence of feminization in public relation field towards public relation work practice and job satisfaction |
| title_full | The influence of feminization in public relation field towards public relation work practice and job satisfaction |
| title_fullStr | The influence of feminization in public relation field towards public relation work practice and job satisfaction |
| title_full_unstemmed | The influence of feminization in public relation field towards public relation work practice and job satisfaction |
| title_short | The influence of feminization in public relation field towards public relation work practice and job satisfaction |
| title_sort | influence of feminization in public relation field towards public relation work practice and job satisfaction |
| topic | HQ The family. Marriage. Woman |
| url | https://repo.uum.edu.my/id/eprint/8740/1/geetha%288%29.pdf |
| work_keys_str_mv | AT veerappangeetha theinfluenceoffeminizationinpublicrelationfieldtowardspublicrelationworkpracticeandjobsatisfaction AT michaeledwin theinfluenceoffeminizationinpublicrelationfieldtowardspublicrelationworkpracticeandjobsatisfaction AT abubakarafiroshezry theinfluenceoffeminizationinpublicrelationfieldtowardspublicrelationworkpracticeandjobsatisfaction AT mariadasslourdasmariannedwina theinfluenceoffeminizationinpublicrelationfieldtowardspublicrelationworkpracticeandjobsatisfaction AT ibrahimirameilita theinfluenceoffeminizationinpublicrelationfieldtowardspublicrelationworkpracticeandjobsatisfaction AT ngmeeishy theinfluenceoffeminizationinpublicrelationfieldtowardspublicrelationworkpracticeandjobsatisfaction AT veerappangeetha influenceoffeminizationinpublicrelationfieldtowardspublicrelationworkpracticeandjobsatisfaction AT michaeledwin influenceoffeminizationinpublicrelationfieldtowardspublicrelationworkpracticeandjobsatisfaction AT abubakarafiroshezry influenceoffeminizationinpublicrelationfieldtowardspublicrelationworkpracticeandjobsatisfaction AT mariadasslourdasmariannedwina influenceoffeminizationinpublicrelationfieldtowardspublicrelationworkpracticeandjobsatisfaction AT ibrahimirameilita influenceoffeminizationinpublicrelationfieldtowardspublicrelationworkpracticeandjobsatisfaction AT ngmeeishy influenceoffeminizationinpublicrelationfieldtowardspublicrelationworkpracticeandjobsatisfaction |