Requirements and selection decision of customers in Islamic and conventional banking environment

Competition is the main challenge faced by commercial banks globally. They are not only competing just among themselves but also with other institutions within the financial industry. In Malaysia, the competition is becoming fiercer with the existence of banks which operate based on Islamic principl...

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Main Authors: Haron, Sudin, Ahmad, Norafifah, Planisek, Sandra L.
Format: Article
Language:English
Published: Universiti Utara Malaysia 1992
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/911/1/Sudin_Haron.pdf
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author Haron, Sudin
Ahmad, Norafifah
Planisek, Sandra L.
author_facet Haron, Sudin
Ahmad, Norafifah
Planisek, Sandra L.
author_sort Haron, Sudin
collection UUM
description Competition is the main challenge faced by commercial banks globally. They are not only competing just among themselves but also with other institutions within the financial industry. In Malaysia, the competition is becoming fiercer with the existence of banks which operate based on Islamic principles. To attract more customers both the bankers of conventional and Islamic banks should acquire information about factors which influence people in patronising their bank. This study investigates how Malaysian bank users select conventional banks, what services they want, also how they perceive Islamic banking. Results show that there are many similarities between Muslims and non-Muslims in their in their selection of banks and ulitization or services. A slight difference however, exists in their knowledge of Islamic banks.
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spelling uum-9112015-06-28T02:40:11Z https://repo.uum.edu.my/id/eprint/911/ Requirements and selection decision of customers in Islamic and conventional banking environment Haron, Sudin Ahmad, Norafifah Planisek, Sandra L. HG Finance Competition is the main challenge faced by commercial banks globally. They are not only competing just among themselves but also with other institutions within the financial industry. In Malaysia, the competition is becoming fiercer with the existence of banks which operate based on Islamic principles. To attract more customers both the bankers of conventional and Islamic banks should acquire information about factors which influence people in patronising their bank. This study investigates how Malaysian bank users select conventional banks, what services they want, also how they perceive Islamic banking. Results show that there are many similarities between Muslims and non-Muslims in their in their selection of banks and ulitization or services. A slight difference however, exists in their knowledge of Islamic banks. Universiti Utara Malaysia 1992 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/911/1/Sudin_Haron.pdf Haron, Sudin and Ahmad, Norafifah and Planisek, Sandra L. (1992) Requirements and selection decision of customers in Islamic and conventional banking environment. Malaysian Management Journal, 1 (1). pp. 25-33. ISSN 0128-6226 http://mmj.uum.edu.my
spellingShingle HG Finance
Haron, Sudin
Ahmad, Norafifah
Planisek, Sandra L.
Requirements and selection decision of customers in Islamic and conventional banking environment
title Requirements and selection decision of customers in Islamic and conventional banking environment
title_full Requirements and selection decision of customers in Islamic and conventional banking environment
title_fullStr Requirements and selection decision of customers in Islamic and conventional banking environment
title_full_unstemmed Requirements and selection decision of customers in Islamic and conventional banking environment
title_short Requirements and selection decision of customers in Islamic and conventional banking environment
title_sort requirements and selection decision of customers in islamic and conventional banking environment
topic HG Finance
url https://repo.uum.edu.my/id/eprint/911/1/Sudin_Haron.pdf
work_keys_str_mv AT haronsudin requirementsandselectiondecisionofcustomersinislamicandconventionalbankingenvironment
AT ahmadnorafifah requirementsandselectiondecisionofcustomersinislamicandconventionalbankingenvironment
AT planiseksandral requirementsandselectiondecisionofcustomersinislamicandconventionalbankingenvironment