Assessing the mediating role of marketing capability in the relationship between TQM practices and innovation performance dynamic capabilities approach
Achieving high innovation performance has been considered as the best way to compete, survive, and gain market share in the hyper competitive market. To do so, companies need to enhance and build its capabilities which represent the main antecedents of innovation performance. In response to the afor...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Centre for Promoting Ideas
2012
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/9128/1/17.pdf |
| _version_ | 1803625771025039360 |
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| author | Yusr, Maha Mohammed Othman, Abdul Rahim Mohd Mokhtar, Sany Sanuri |
| author_facet | Yusr, Maha Mohammed Othman, Abdul Rahim Mohd Mokhtar, Sany Sanuri |
| author_sort | Yusr, Maha Mohammed |
| collection | UUM |
| description | Achieving high innovation performance has been considered as the best way to compete, survive, and gain market share in the hyper competitive market. To do so, companies need to enhance and build its capabilities which represent the main antecedents of innovation performance. In response to the aforementioned issue, this study aims to investigate the effect of TQM as an effective organizational philosophy that enhances organizational performance and marketing capabilities, and in turn, innovation performance. To this end, a primary data is collected from the manufacturing companies in Malaysia. Then, data is analyzed through Partial Least Square PLS-SEM technique. The obtained results support all the formulated hypotheses. |
| first_indexed | 2024-07-04T05:39:34Z |
| format | Article |
| id | uum-9128 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:39:34Z |
| publishDate | 2012 |
| publisher | Centre for Promoting Ideas |
| record_format | dspace |
| spelling | uum-91282016-04-21T03:34:11Z https://repo.uum.edu.my/id/eprint/9128/ Assessing the mediating role of marketing capability in the relationship between TQM practices and innovation performance dynamic capabilities approach Yusr, Maha Mohammed Othman, Abdul Rahim Mohd Mokhtar, Sany Sanuri TS Manufactures Achieving high innovation performance has been considered as the best way to compete, survive, and gain market share in the hyper competitive market. To do so, companies need to enhance and build its capabilities which represent the main antecedents of innovation performance. In response to the aforementioned issue, this study aims to investigate the effect of TQM as an effective organizational philosophy that enhances organizational performance and marketing capabilities, and in turn, innovation performance. To this end, a primary data is collected from the manufacturing companies in Malaysia. Then, data is analyzed through Partial Least Square PLS-SEM technique. The obtained results support all the formulated hypotheses. Centre for Promoting Ideas 2012-12-23 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/9128/1/17.pdf Yusr, Maha Mohammed and Othman, Abdul Rahim and Mohd Mokhtar, Sany Sanuri (2012) Assessing the mediating role of marketing capability in the relationship between TQM practices and innovation performance dynamic capabilities approach. International Journal of Business and Social Science, 3 (23). pp. 165-176. ISSN 2219-1933 http://www.ijbssnet.com/update/ |
| spellingShingle | TS Manufactures Yusr, Maha Mohammed Othman, Abdul Rahim Mohd Mokhtar, Sany Sanuri Assessing the mediating role of marketing capability in the relationship between TQM practices and innovation performance dynamic capabilities approach |
| title | Assessing the mediating role of marketing capability in the relationship between TQM practices and innovation performance dynamic capabilities approach |
| title_full | Assessing the mediating role of marketing capability in the relationship between TQM practices and innovation performance dynamic capabilities approach |
| title_fullStr | Assessing the mediating role of marketing capability in the relationship between TQM practices and innovation performance dynamic capabilities approach |
| title_full_unstemmed | Assessing the mediating role of marketing capability in the relationship between TQM practices and innovation performance dynamic capabilities approach |
| title_short | Assessing the mediating role of marketing capability in the relationship between TQM practices and innovation performance dynamic capabilities approach |
| title_sort | assessing the mediating role of marketing capability in the relationship between tqm practices and innovation performance dynamic capabilities approach |
| topic | TS Manufactures |
| url | https://repo.uum.edu.my/id/eprint/9128/1/17.pdf |
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