A Tract Reflection on Challenges in Research & Development for New Product Development in the Industrial Sector of Pakistan
New Product Development (NPD) is a strategic issue of successful business in the competitive era of the new global economy. Pakistan is rel atively small, in the Asian region, yet a promising nation in the South East Asian region. Unfortunately, over the past few decades,the country’s export perform...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Macrothink Institute
2013
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/9327/1/2.pdf |