The effect of market orientation as mediator to strategic planning practices and performance relationship: Evidence from Malaysian SMEs
The aim of this research is to examine direct relationship bet ween strategic planning practices and market orient at ion and the mediating effect of market orient at ion (MO) on the relationship between strategic planning practices (SPP) and SMEs” performance in Malaysia.It proposed a quantitative...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd.
2012
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/9562/1/1-s.pdf |