KONSUMSI KONTEN MEDIA KOREA DAN PENGARUHNYA TERHADAP MINAT MENGONSUMSI PRODUK KOREA by , AMELINA FAUZAN LESTARI PUTRI, , Pulung Setiosuci Perbawani, S.IP, MM

“…However, for those who are fans (dominant audience) of Korean pop culture, the interest to consume these Korean products could emerge solely because they saw those products in the Korean media content they consumed, or because their idol artist also consume these products.…”