Persepsi Konsumen Atas Brand Toyota Prius Dan Implikasinya Pada Strategi Pemasaran by , Aryo Bagus Ardianto, , Ike Janita Dewi SE., MBA., Ph.D.

“…In US and Europe market, Toyota Prius is the best seller car. Even in US market, consumers have to wait for 6 month just to get Toyota Prius. …”