Pengaruh Afek pada Persepsi Risiko dan Sikap Konsumen dalam Pembelian Produk Negara Asing by , Dian Eka Mayasari, , Dr. B.M. Purwanto. M.B.A

“…The study result shows that affect influencing attitude, psychological risk and social risk. Positive and negative affect influencing dependent variable in different way. …”