NILAI PERSEPSIAN KONSUMEN PADA ROKOK KRETEK MILD MEREK LAMA DAN MEREK BARU STUDI PADA PELANGGAN ROKOK DI SURABAYA by , Bayu Yodhana Putra, , Dr. BM. Purwanto, MBA.

“…This research applies descriptive analysis and t test between the mean of old Mild group (A Mild, U Mild, LA Light and Class Mild) and new Mild group (X Mild, Djarum Super Mezzo, Pro Mild, Mild Neo, One Club Mild, Geo Mild, Mild Galan, and Uno Mild). …”