PREFERENSI KONSUMEN TERHADAP APEL LOKAL DAN IMPOR DENGAN METODE MULTIFISHBEIN UNTUK UPAYA PENINGKATAN PEMASARAN APEL LOKAL (Studi kasus di Kecamatan Umbulharjo, Yogyakarta) by , SHOLIKAH RAHMAWATI, , Dr. Ir. Dyah Ismoyowati, M. Sc

“…Globalization makes national economic linkages with the international economy becomes closer. However, one problem in this country is still many imported fruits penetration in Indonesia . …”