STRATEGI DIPLOMASI PUBLIK KOREA SELATAN DI ASIA TENGGARA SEBAGAI NEGARA MIDDLE POWER by , I GUSTI AYU AZARINE K.A., , Dr. Poppy S. Winanti, MPP, M.Sc.

“…Eventhough South Korea has maintained a strong identity as a middle power particularly due to itsâ�� abundant resources in soft power however South Korea hadnâ��t translated itsâ�� power to a middle power diplomacy until the inauguration of the Lee Myung Bak administration in 2008. Under the slogan of Global Korea, Lee Myung Bak employed proactive diplomacy through an implementation of public diplomacy in order to craft a strong middle power identity which was characterized with active contributions to international community through a cooperation. …”