KONTESTASI AKTOR POLITIK LOKAL DALAM PILKADA ACEH 2012 (Studi Political Marketing Lees-Mashment) by , AKLIMA, , Dr.rer.pol. Mada Sukmajati, MPP.

“…Pop is marketing the party with the deepest convictions against political product, they assume that voters will realize the ideas presented as something of value. Sop is political marketing-oriented product sales, marketing process that seek to influence the perception of voters in determining political choice, by way of appeal or persuasion of voters with communication and extensive marketing techniques. …”