STRATEGI ONLINE UNTUK PRODUK BUKU BACK LIST PADA TOKO BUKU ONLINE BOOKOOPEDIA.COM by , Retno Suffatni, SP, , Dr. Budi Santosa, M.Bus.

“…Publishing industry characterictics that emphasize on the up to date and new trends as well as focused on outstanding promotion for best seller have made the back list as forgotten phenomenon. …”