تأثير الثقة والالتزام في ولاء العملاء للمنظمة (دراسة مسحية على عملاء المصرف التجاري السوري في محافظة اللاذقية)... by سامر قاسم, يامن جبيلي

“…And to identify the extent of the impact of the commitment of the Syrian Commercial Bank to customers to achieve customer loyalty to him. …”
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أداء المصرف التجاري السوري في ظل المتغيرات السورية الراهنة by نور الدين هرمز, سامر قاسم, غيداء سلمان

“…The research has been relying on financial reports which is published on the case of Commercial Bank of Syria site during the period from 2010 to 2013.…”
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دور الاستراتيجيات التسويقية في خلق الميزة التنافسية في القطاع المصرفي دراسة ميدانية على فروع المصرف التجاري السوري بمحافظة اللاذقية... by سامر قاسم

“…Enable marketing strategies applied in the Commercial Bank of Syria of reducing the cost of services provided to customers, and raise the quality of banking services provided, and to influence the response to the client. …”
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دور الخدمات المصرفية الالكترونية في زيادة مستوى رضا العملاء (دراسة ميدانية على المصرف التجاري السوري- فرع اللاذقية)... by نور الدين هرمز, سامر قاسم, غيداء سلمان

“…The research aims at finding out the role of the electronic banking services provided by the Commercial Bank of Syria in increasing customers' satisfaction, as well as focusing on customers' satisfaction because of its importance and its role in achieving the competitive advantage in the delivery of services in the banking sector, which represents an area of competition between public banks and private banks. …”
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أثر تكنولوجيا المعلومات في جودة الخدمة المصرفية دراسة ميدانية على فروع المصرف التجاري السوري باللاذقية... by سامر قاسم

“…The research aims to study the impact of information technology on the quality of banking services in the branches of the Commercial Bank of Syria province of Latakia. To achieve the objectives of the research, a questionnaire was developed and distributed to 201 workers, and (183) questionnaire were suitable to analyze, a response rate (91.04%), and based on applying simple regression to assess the relationship between the information technology and the quality of banking service dimensions, the research found the following results: 1- There is a strong and positive correlation between the hardware equipment and the quality of banking service, where it was found that (79.7%) of the discrepancy in the quality of banking services is explained after the equipment. 2- There is a strong and positive correlation between a online banking service and service quality, it was found that (69.2%) of the discrepancy in the quality of banking services is explained after the Internet. 3- There is a strong and positive correlation between communications and banking service quality, where it was found that (65.9%) of the discrepancy in the quality of banking services is explained after the communication. 4- There are acceptable and positive correlation between post-efficiency of human resources and banking service quality, where it was found that (59.9%) of the discrepancy in the quality of banking services is explained by the efficiency of human resources.…”
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استخدام نموذج الأبعاد الستة لابتكار الخدمات لتقييم الأداء التسويقي في القطاع المصرفي خلال الأزمة السورية (دراسة مقارنة بين المصرف التجاري السوري وبنك بيمو السعودي الفرنسي)... by سامر قاسم, رشا جديد

“…The research aims to study the development of innovations in banking service and their impact on marketing performance.To achieve this, the researcher used the model of six dimensions of innovation services to assess marketing performance, and has been formulated three main hypotheses were tested by Statistical Package for Social Sciences SPSS V (23) to reach the researcher to several conclusions, including: Bank Bemo outperform the Commercial Bank of Syria in the degree of innovation strategy adopted during the crisis, and there is no significant relationship between innovationin services and marketing performance.so,the researcher has proposed to study the opportunities which are created by the crisis through analyzing the internal and external environment of banks, relying on innovation activities as a strategy for optimization investment and long-term growth.…”
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مدى التزام المصارف التجارية بأبعاد المسؤولية الاجتماعية دراسة ميدانية في محافظة اللاذقية by سامر قاسم

“…The research aims at studying the extent of commercial banks' commitment to the dimensions of social responsibility (legal, economic, moral, humanitarian). …”
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دور التسويق المصرفي في زيادة القدرة التنافسية للمصارف دراسة ميدانية على المصارف التجارية في الساحل السوري... by سامر قاسم, ريزان نصّور, يارا حكمت عيسى

“…As well as the study of the difference between the commercial banks in the public and private use of the elements of the marketing mix banking. …”
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دور اليقظة التكنولوجية في تحقيق الميزة التنافسية دراسة ميدانية على المصارف التجارية السورية الخاصة... by سامر قاسم, أيهم إبراهيم

“…The researcher reached several results, the most important of which is: a strong positive relationship between technological vigilance and competitive advantage in Syrian private commercial banks. …”
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