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1
Marketing management : analysis, planning, implementation, and control /
Published 1991“…Englewood Cliffs, NJ : Prentice-Hall,…”
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2
Strategic marketing : for educational institutions /
Published 1995“…Englewood Cliffs, NJ : Prentice-Hall,…”
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3
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Marketing management : analysis, planning and control /
Published 1984“…Englewood Cliffs, N.J. : Prentice-Hall,…”
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7
Marketing management : analysis, planning, implementation and control /
Published 1988“…Englewood Cliffs, N.J. : Prentice-Hall,…”
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8
Marketing management : analysis, planning, implementation and control /
Published 1994“…Englewood Cliffs, NJ : Prentice Hall International,…”
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9