Applying Islamic market-oriented cultural model to sensitize strategies towards global customers, competitors, and environment by Zakaria, Norhayati, Abdul Talib, Asmat Nizam

“…Findings – National culture, which underlines employee’s cultural values, attitudes, and beliefs, has a profound impact on organizations and thus its impact onmarket performance should not be underestimated.Research limitations/implications – Since the paper presents only the conceptual framework, it does not include empirical validation of the argument.Further empirical research could be carried out in order to validate the arguments presented in this paper.Practical implications – In response to increased global competition, firms need to employ effective international marketing strategies in order to enhance performance. …”
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Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers' purchasing of foreign brands by Zakaria, Norhayati, Wan Ismail, Wan Nurisma Ayu, Abdul Talib, Asmat Nizam

“…In general, our findings provide insights into how the multi-value orientations (i.e. cultural, material and religious orientations) contribute to several bodies of literature—namely, conspicuous consumption, international marketing and transcultural marketing. The results revealed that collectivism and materialism were positively and significantly related to conspicuous consumption. …”
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Re-examining the relationship between team work quality and speed of new product development:A test of mediation model by Abdul Talib, Asmat Nizam, Alanazi, Turki Abdullah, Ashari, Hasbullah, Mohd Zamani, Siti Norhasmaedayu

“…Drawing on the resource-based view and internal market orientation theories, this chapter examines mediating effect of internal market orientation in the relationship between teamwork quality and speed of new product development. …”

Superfluous or moderation? The effect of religious value on conspicuous consumption behavior for luxury products by Zakaria, Norhayati, Wan Ismail, Wan Nurisma Ayu, Abdul Talib, Asmat Nizam

“…Therefore, it is significant to study “religiosity” as one of the predictive factors of a consumerism culture that may help explain why people engage in conspicuous consumption.The chapter provides a concluding remark by highlighting the practical aspects on domestic or international marketers who wish to market their luxury products in Malaysia.…”