-
1
How gratified are Malaysians and will they continue watching movies on youtube?
Published 2020“…Studies also found significant effect provided by YouTube to the downfall of the cinema business, worldwide. …”
Get full text
Article -
2
Factors of gratification contributing in continuance intention to watch movies on YouTube
Published 2014“…YouTube has leveraged their native sharing properties and making all content digitally available to everyone under the Creative Commons license (ford.digitalsnippets.com, 2010). …”
Get full text
Article -
3
Factors of gratification contributing in continuance intention to watch movies on YouTube
Published 2014“…YouTube has leveraged their native sharing properties and making all content digitally available to everyone under the Creative Commons license (ford.digitalsnippets.com, 2010).Thousands of movies have been uploaded to YouTube for free viewings and has affected broadcasting and cinema industry greatly (Brody, 2012).This paper is to share sets of predicted elements in YouTube said to be responsible in gratifying its multi-purposes viewers and instill continuance intentions to use the UGC for movie watching among Malaysians in Klang Valley.This was done by integrating the uses and gratification framework with several disconfirmations of motivations (content, social, process, and technology).…”
Get full text
Article -
4
Mediating role of gratification on the relationship between expectation and continuance intention to watch movies on YouTube
Published 2017“…Various movies that were recently released in Malaysia were disappointing in ticket sales, however the number of users watching movies on YouTube have recorded an increase. The general objective of this study was to determine the potential of YouTube to substitute physical cinema as the new movie watching-platform among moviegoers in Malaysia. …”
Get full text
Thesis -
5
Relationships between expectation towards technology and social gratification with continuance intention to watch movies on YouTube: mediating roles of gratification / Mohd Syuhaidi Abu Bakar and Jusang Bolong.
Published 2018“…This study hypothesized that gratification mediates relationships between expectations towards social and technology gratification provided by YouTube for movie watching experience; with continuance intention of using YouTube to watch movies. …”
Get full text
Article