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Toponymic commodification and the neoliberal city
Published 2021-03-01“…After being practiced for nearly three decades in the city of São Paulo for privately-owned venues such as cinemas, theaters and, more recently, sports stadiums, the sale of naming rights is being applied to state-owned spaces: in April 2020, the Companhia do Metropolitano de São Paulo (Cia. do Metrô) announced a plan to grant to private exploitation the right to name its stations. …”
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