“Unsung” business strategy: Exploring crowd sourcing practices among Malaysian SMEs by Mansor, Mohd Fitri, Abdul Halim, Hasliza, Ahmad, Noor Hazlina, Abu, Noor Hidayah

“…Crowd sourcing practices was introduced by Jeff Howe (2006) in the Wired Magazine articles. It refers to new phenomenon and as open business model in order to obtain diverse web-based solution from unknown individual or group of people to earn money by completing the projects or tasks (Howe, 2006; Liu et al., 2016).…”
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