The Features of the Combination of Social and Economic Characteristics in a Modern Approach to Management of Sports by Alexander Vasilyevich Labudin, Amir Mukhtarovich Shamchalov

“…Widespread use of sponsorship for the financing of sports and the application of marketing technologies for the organization of spectator flows suggests the formation of modern management concepts in the area of professional sport, which is based on a sports business (provision of recreational and sports entertainment services on a commercial basis). The paper concludes that sports business in professional sport and its elements in the sphere of amateur Olympic sports is formed by a combination of the two major levels or components - competition process of professional athletesand the organization of spectacular entertainment side of sports events. …”
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