The power of communication: analysis of Pedro Pablo Kuczynski Godard's communication policy during the crisis and resignation of his mandate by Ana Paula Castro Iturregui, Luis Camilo Ortigueira-Sánchez

“…It is plausible to consider that inadequate and poorly-timed messaging contributed to his resignation from the presidency of Peru. As a result, this article posits the hypothesis that ineffective communication management prevented him from reaching consensus with the Congress and failed to garner support from society, ultimately hindering his ability to navigate and overcome contingencies. …”
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