A Semiotic Analysis of Diary of a Wimpy Kid Movie Posters by Ulil Amri, Anne Pratiwi

“…The data consists of a teaser poster and a theatrical poster of the movie film derived from Cinemags Movie Magazine and 20th Century Fox. This research aims to analyze semiotic signs from both posters by identifying icon, index, symbol, code, language, and myth following Saussure's, Peirce's, Danesi's, and Barthe's theories on Semotics. …”
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