Television archives, social networks and the young audiences: The example of Internet memes as a way to revitalise public broadcasters’ engagement by Juan Francisco Gutiérrez Lozano, Antonio Cuartero

“…Specifically, this text focuses on analysing the public television archives of the Spanish national television company RTVE and of the Andalusian regional public television agency (RTVA), known as Archivo RTVE and MemorANDA, respectively. …”