PRINCIPLES of MARKETING / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840, Abu Bakar Abdul Hamid, author 621919, Noor Hazarina Hashim, author 395935, Huam, Hon Tat, author 359156

“…Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.…”

PRINCIPLES OF MARKETING / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840

PRINCIPLES OF MARKETING : Instructor's Manual with Video Guide / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840, Masterfano, Michele K., author 635157

Principles of Marketing / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840

Principles of Marketing / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840

PRINCIPLES OF MARKETING : AN ASIAN PERSPECTIVE / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840, Ang, Swee Hoon, author 627381, Leong, Siew Meng, author 627382, Tan, Ching Tiong, author 305550, Tse, David K., author 635390

Principles of Marketing / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840

Principles of Marketing : Annotated Instructor's Edition / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840