The Impact Of Personal, Sociological And Institutional Influences On Relationship Commitment In Retail Banking by Bojei, Jamil, Che Wel, Che Aniza

“…This study however, models the antecedents of consumer's relationship commitment in the context of a retail banking service. The impact of the four key explanatory variables (personal influences, sociological influences, institutional influences, and trust) are examined. …”
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The Impact of Personal, Sociological and Institutional Influences on Relationship Commitment in the Retail Banking Sector by Che Wel, Che Aniza

“…This study however, models the antecedents of consumer's relationship commitment in the context of a retail banking service. The success and survival of a commercial bank depends on its bankers ability to understand customers' needs and find effective ways to satisfy them. …”
Get full text