Showing 1 - 5 results of 5 for search '"Marketing Strategy"', query time: 0.05s Refine Results
  1. 1
    Corporate social responsibility communication from multinational chocolate companies

    Corporate social responsibility communication from multinational chocolate companies by Antonina Sparacino, Valentina Maria Merlino, Filippo Brun, Danielle Borra, Simone Blanc, Stefano Massaglia

    Published 2024-06-01
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  2. 2
    Differences in retailer interfaces in assortment planning and communication strategies for homogenized baby food products

    Differences in retailer interfaces in assortment planning and communication strategies for homogenized baby food products by Stefano Massaglia, Valentina Maria Merlino, Antonina Sparacino, Giulia Mastromonaco, Danielle Borra

    Published 2023-03-01
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  3. 3
    Large-Scale and Online Retailer Assortment: The Case of Plant-Based Beverages as Alternatives to Cow’s Milk

    Large-Scale and Online Retailer Assortment: The Case of Plant-Based Beverages as Alternatives to Cow’s Milk by Giulia Mastromonaco, Valentina Maria Merlino, Stefano Massaglia, Cristiana Peano, Antonina Sparacino, Chiara Caltagirone, Danielle Borra, Francesco Sottile

    Published 2023-05-01
    “…This research analysed the size and depth of assortment and the marketing strategies of communications around plant-based beverages (PBBs) on the Italian market. …”
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  4. 4
    Consumption vs. non-consumption of plant-based beverages: A case study on factors influencing consumers' choices

    Consumption vs. non-consumption of plant-based beverages: A case study on factors influencing consumers' choices by Francesco Sottile, Stefano Massaglia, Valentina Maria Merlino, Cristiana Peano, Giulia Mastromonaco, Ferdinando Fornara, Danielle Borra, Oriana Mosca

    Published 2023-09-01
    “…In conclusion, considering our results, the market development of PPBs at a national level might be supported by marketing strategies dedicated to different individuals' profiles. …”
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  5. 5
    Which Factors Drive Consumer Decisions during Milk Purchase? New Individuals’ Profiles Considering Fresh Pasteurized and UHT Treated Milk

    Which Factors Drive Consumer Decisions during Milk Purchase? New Individuals’ Profiles Considering Fresh Pasteurized and UHT Treated Milk by Valentina Maria Merlino, Stefano Massaglia, Danielle Borra, Antonio Mimosi, Paolo Cornale

    Published 2021-12-01
    “…The assessment of consumer preferences, associated with the individuals’ socio-demographic characteristics could have important implications for outlining more effective marketing strategies based on a more targeted communication (i.e., related to the sustainability dimension of the local product, nutritional value and brand), leading the consumer back to the commodity rediscovery concerning individuals’ features and habits.…”
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