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Perceived Risk, Trust and Information Seeking Behavior as Antecedents of Online Apparel Buying Behavior in India: An Exploratory Study in Context of Rajasthan
Published 2016-10-01“…Factors driving consumers to purchase online apparels through e commerce in social media included Information Seeking, Perceived Risk, and Trust. …”
Get full text
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Perceived Risk, Trust and Information Seeking Behavior as Antecedents of Online Apparel Buying Behavior in India: An Exploratory Study in Context of Rajasthan
Published 2016-10-01“…Factors driving consumers to purchase online apparels through e commerce in social media included Information Seeking, Perceived Risk, and Trust. …”
Get full text
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Perceived Risk, Trust and Information Seeking Behavior as Antecedents of Online Apparel Buying Behavior in India: An Exploratory Study in Context of Rajasthan
Published 2016-10-01“…Factors driving consumers to purchase online apparels through e commerce in social media included Information Seeking, Perceived Risk, and Trust. …”
Get full text
Article