INFLUENCE OF CSR ACTIVITY, SERVICE QUALITY AND BRAND ATTITUDE TO CUSTOMER’S RE-VISIT INTENTION IN HOTEL INDUSTRY by Barita Martin Parluhutan Simarmata, Budi Utomo, Elferdy, Fariza Astrini, Ira Chandra Tio, Prayitno Susanto

“…CSR can be a good marketing tool to "attract customers" to the hotel industry. Research limitations/implications – The findings have crucial significance for researchers studying the impact of CSR initiatives on customer behavior to effectively manage customers' pleasant experiences with amenities and workers, as well as hotel brand sentiment. …”
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