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    Online innovation and repurchase intentions in hotels: the mediating effect of customer experience by George Kofi Amoako, Joshua Kofi Doe, Emmanuel Kotey Neequaye

    Published 2023-06-01
    “…Therefore, customer experience mediates the relationship between online innovation and repurchase intention in the hotel industry. Research limitations/implications – This study addressed only the customer's point of view; future studies could investigate the subject from the managers and other stakeholders' point of view to get a holistic view. …”
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