Measuring relative opinion from location-based social media: a case study of the 2016 U.S. presidential election by Gong, Z, Cai, T, Thill, J-C, Hale, S, Graham, M

“…With a case study of tweets on the 2016 U.S. presidential election, we demonstrate the predictive superiority of our relative opinion approach and we show how it can aid visual analytics and support opinion predictions. …”