MARKETING An Introduction : TEST ITEM FILE / by Armstrong, Gary (Gary M.) author 301840, Kotler, Philip, author 301835, Brooks, John R., author 272001

PRINCIPLES OF MARKETING : Instructor's Manual with Video Guide / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840, Masterfano, Michele K., author 635157

PRINCIPLES of MARKETING / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840, Abu Bakar Abdul Hamid, author 621919, Noor Hazarina Hashim, author 395935, Huam, Hon Tat, author 359156

MARKETING An Introduction : INSTRUCTOR'S RESOURCE MANUAL WITH VIDEO GUIDE CASE NOTES / by Armstrong, Gary (Gary M.) 301840, Kotler, Philip, author 301835, Brooks, John R, author 272001, McEnally, Martha R., author 635189

“…Preface -- Chapter 1 Marketing in a Changing World: Creating Customer Value and Satisfaction -- Chapter 2 Strategic Planning and the Marketing Process -- Chapter 3 The Global Marketing Environment -- Chapter 4 Marketing Research and Information Systems -- Chapter 5 Consumer and Business Buyer Behavior -- Chapter 6 Market Segmentation, Targeting, and Positioning for Competitive Advantage -- Chapter 7 Product and Service Strategies -- Chapter 8 New-Product Development and Product Life-Cycle Strategies -- Chapter 9 Pricing Considerations and Strategies -- Chapter 10 Distribution Channels and Logistics Management -- Chapter 11 Retailing and Wholesaling -- Chapter 12 Integrated Marketing Communication: Advertising and Public Relations -- Chapter 13 Integrated Marketing Communication: Personal Selling and Sales Promotion -- Chapter 14 Direct and Online Marketing -- Chapter 15 The Global Marketplace -- Chapter 16 Marketing and Society: Social Responsibility and Marketing Ethics -- Guide to Using Videos -- Video Case Comments: Airline Alliances: Winging their Way to Disaster -- Nike: Running over the Competition -- Levi Strauss & Co.: Aiming at the Echo Boomers -- Sputnik: Insights from the Streets -- DuPont: Shaping Up the World -- House of Blues: Singing the Blues? …”

Principles of Marketing / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840

Principles of MARKETING : INSTRUCTOR'S RESOURCE MANUAL / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840, Brooks, John R. J, author 634891, Brooks, Kellye, author 402019

MARKETING MANAGEMENT Analysis, Planning, Implementation, and Control : Instructor's Resource Manual and Video Guide / by Kotler, Philip, author 301835, Shook, Dale N., author 262265, Rock, Debra, author 635339, Schaefle, Ken, author 635340, Melberg, William F., author 635341, Shaw, Richard M., author 438808