Sport events tourism and the internet marketing: A case of Monsoon Cup Terengganu by Radzuwan, Radzliyana, Khor, Poy Hua, Lim, Khong Chiu

“…Besides, the information gathered gives sport tourism providers and policy makers the opportunity to expand their marketing strategy as well as attract new sports tourists.…”
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Sports events tourism: The impact of online sports marketing in significance to sports consumer behaviour by Radzuwan, Radzliyana, Lim, Khong Chiu, Khor, Poy Hua

“…Sports events tourism is a major component of sports-related tourism in many countries worldwide.AS the sports events market is very competitive, the event organizers must be creative and possess entrepreneurial skills when marketing their sports events.Previous research revealed that the Internet has developed faster than any form of electronic technology or communication.The Internet has been found to be an effective way to create an image for products and services that can impact consumer behaviour while reinforcing satisfaction and loyalty.Purpose: This study focuses on the sports events tourism and the impact of online sports marketing by using the assimilation theory and the Sports Websites Acceptance Model (SWAM) in significance to sports consumer behaviour by using the Psychological Continuum Model (PCM) as the theoretical based.Methods: A self-administered questionnaire was designed and distributed to 160 respondents among active and passive sports tourists involved in the 2011 Monsoon Cup Terengganu.Convenience sampling was chosen as the research method in collecting data from targeted respondents.Results: The results reveal that both groups' active and passive sports tourists perceived or experienced a combination of advantages of online sports marketing, namely cheap and costless, customer service and access of information.Initially, the overall of 31 items of advantages were listed and item of the highest score was obtained from the chap and costless component when it is "reachable at public amenities', that means it could be reached at almost everywhere particularly at public areas and it is free.It was also identified that in terms of the challenges experienced by active and passive sports tourists in obtaining sports information from the online sports marketing is sports tourism websites did not consist of appropriate colours and audio visuals.This is significance to sports consumer behaviours in order to develop awareness and capture attention of one particular sports tourism events.In short, it leads event organizers to recognize that online sports marketing can should be the major tool of marketing process.Specifically, age and monthly family income do not influence the challenges experienced by active and passive sports events tourist.Conclusion: Analysing the impact of online sports marketing in significance to sports consumer behaviours provides the basis for further conceptual understanding of advantages and challenges of online sports marketing in the sports event tourism field.Besides, the information gathered gives sport tourism providers and policy makers the opportunity to expand their marketing strategy by fully utilizing on the Internet marketing in order to understand better the demand for sport events consumer in serving existing sport tourists, as well as attract new sport tourists.…”
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Designing sport and recreation programming: Towards enhancing customers' participation in tourism industry by Lim, Khong Chiu

“…Apart from understanding the programming model, there is a need to better understand the application of marketing strategies for sport and recreation programmes that provided by the tourism industry which can be regarded as triggers and anchors of the engagement process. …”
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Designing sport and recreation programming: Towards enhancing consumers' participation in tourism industry by Lim, Khong Chiu

“…Programme planning and management are essential elements in assuring the success of leisure services for people of all ages and backgrounds.One of the hallmarks of good programming in sport and recreation is the extent to which how well an organization manages its resources and organizes activities to meet the wants and needs of different people and different groups.In this paper, I will examine the fundamental thrust of sport and recreation related to management planning by focusing on a related programming models.Thus, an approach to sport and recreational programming model adapted from the available literature will be emphasized.Apart from understanding the programming model, there is a need to better understand the application of marketing strategies for sport and recreation programmes that is provided by the tourism industry which can be regarded as triggers and anchors of the engagement process.The issues and challenges in programming sport and recreational activities will be outlined.Finally, the suggestions towards enhancing consumers' participation in sport and recreational activities in tourism industry will be discussed.…”
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Evaluation of service quality in sports and recreations programmes at hotels and resorts in the Northern Peninsular Malaysia by Lim, Khong Chiu, Khor, Poy Hua, Tham, Yin Chong

“…This study aims to assess customers' perceptions of service quality in sports and recreations programmes and to determine the differences based on gender and nationality in terms of their perceptions of service quality provided by hotels and resorts located in coastal areas of the northern Peninsular Malaysia.A total of 450 customers who participated in the survey were asked to respond to a series of the adapted SERVQUAL items.Results from this study revealed that the customers' perceptions of the overall service and facilities in sports and recreations programmes provided by the hotels and resorts were satisfactory.It was also indicated that there was no significance difference between male and female customers' perceptions of service quality in sports and recreations programmes.Conversely, the results revealed that there was a significance difference between local and foreign customers' perceptions of sports and recreations services provided.These findings had implications on sports and recreations programmes in order to design effective management and marketing strategies at hotels and resorts.…”
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Assessing sport and recreation programmes’ service quality at hotels and resorts: Towards enhancing customer participation by Lim, Khong Chiu, Radzuwan, Radzliyana, Cheah, Swee Ting

“…These findings had implications on sport and recreation programmes in relation to designing effective management and marketing strategies at hotels and resorts.…”
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