Examining the metonymic relation between a brand name and a product: A case study of Moroccan cosmetic brand names by Fatima Azzahraa El Yamlahi, María Enriqueta Cortés de los Ríos

“…More particularly, we focus on the following:   to shed some light on the metonymic cognitive operations in these names (domain expansion and domain reduction metonymies together with metonymic chains), to determine the occurrence frequency of metonymy in comparison to metaphor, to reveal the modes (visual, verbal) in which the brand names are manifested, and to examine if there is any connection between the type of cosmetics and the metonymic operations cued. …”
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A linguistic analysis of the dominant axiological values in Moroccan drink brand names by María Enriqueta Cortés de los Ríos, Fatima Azahraa El Yamlahi

“…This paper aims to look into the most prominent axiological values in Moroccan  drink brand names and how they are introduced through cognitive operations such as comparison metaphors, correlation metaphors, domain expansion, domain reduction and metonymic chains. In addition, we will show the verbal or visual modes in which they are manifested. …”
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