Showing 1 - 8 results of 8 for search '"International Marketing"', query time: 0.07s Refine Results
  1. 1

    International market entry mode choices by Malaysian construction firms using multinomial regression model by Mat Isa, Che Maznah, Mohd. Saman, Hamidah, Mohd. Nasir, Siti Rashidah, Preece, Christopher Nigel

    Published 2014
    “…International market entry strategies involve three major decisions: which market to enter (entry location), when to enter the selected location (entry timing) and how to enter (entry mode). …”
    Article
  2. 2

    Development of entry location, entry timing and entry mode decision model for construction firms in international markets by Preece, Christopher Nigel, Mat Isa, Che Maznah, Mohd. Saman, Hamidah, Che Ibrahim, Che Khairil

    Published 2016
    “…The international market expansion process involves a combination of many strategic entry decisions. …”
    Article
  3. 3

    International market entry mode choices by malaysian construction firms using multinomial regression model / Che Maznah Mat Isa ... [et al.] by Mat Isa, Che Maznah, Mohd Saman, Hamidah, Mohd Nasir, Siti Rashidah, Christopher, Nigel Preece

    Published 2014
    “…International market entry strategies involve three major decisions: which market to enter (entry location), when to enter the selected location (entry timing) and how to enter (entry mode). …”
    Get full text
    Article
  4. 4

    An integrated model for international market entry location, entry timing and entry mode (ELETEM) decisions of Malaysian construction firms / Che Maznah Mat Isa by Mat Isa, Che Maznah

    Published 2016
    “…Although there have been various studies relating to international market entry decisions, there is currently no model that attempts to integrate the common factors linked to ELETEM decisions for construction firms. …”
    Get full text
    Thesis
  5. 5

    An integrated model for international market entry location, entry timing and entry mode (ELETEM) decisions of Malaysian construction firms / Che Maznah Mat Isa by Mat Isa, Che Maznah

    Published 2016
    “…Although there have been various studies relating to international market entry decisions, there is currently no model that attempts to integrate the common factors linked to ELETEM decisions for construction firms. …”
    Get full text
    Book Section
  6. 6

    Strategies for international market expansion : Strength, Weakness, Opportunity and Threat (SWOT) attributes of Malaysian construction firms / Che Maznah Mat Isa, Hamidah Mohd Saman and Christopher Nigel Preece by Mat Isa, Che Maznah, Mohd Saman, Hamidah, Christopher, Nigel Preece

    Published 2014
    “…The aim of this study is to identify the important SWOT attributes to help the firms to manage and ease the inherent complexities and difficulties within international market domain. Survey questionnaires were sent to 115 Malaysian construction firms listed under Construction Industry Development Board Malaysia 2013 record resulted in 48.7 percent response rate. …”
    Get full text
    Article
  7. 7

    Strategies for international market expansion: Strength, Weakness, Opportunity and Threat (SWOT) attributes of Malaysian construction firms / Che Maznah Mat Isa, Hamidah Mohd Saman and Christopher Nigel Preece by Mat Isa, Che Maznah, Mohd Saman, Hamidah, Preece, Christopher Nigel

    Published 2014
    “…The aim of this study is to identify the important SWOT attributes to help the firms to manage and ease the inherent complexities and difficulties within international market domain. Survey questionnaires were sent to 115 Malaysian construction firms listed under Construction Industry Development Board Malaysia 2013 record resulted in 48.7 percent response rate. …”
    Get full text
    Article
  8. 8

    Entry location and entry timing (ELET) decision model for international construction firms by Mat Isa, Che Maznah, Mohd. Saman, Hamidah, Preece, Christopher Nigel

    Published 2014
    “…This paper proposes a model for entry location (EL) and entry timing (ET) decisions to guide construction firms in accessing targeted international markets. Neglecting to properly choose the right combination of the entry location and entry timing (ELET) decisions can lead to poor performance of the firms’ international ventures. …”
    Article