Published 2012
“…Three of these strategies closely related to staff and customers of
Maybank.It is very crucial for the company to understand customer expectations and perceptions of offered quality.This is because the perceived level of satisfaction by a customer is a key to maintain customer loyalty as well as uphold an image of the banking industry as the best industry in the world in a very competitive environment.In addition, various internal and external analyses were performed towards
Maybank, such as PESTEL analysis, Porter's Five Forces, and VRIO analysis.The results showed that many initiatives done by
Maybank align with the vision and mission, have quick wins; short and medium-term strategies, and long-term strategies.The initiatives done focused on the human resources as well as the company strategies as a whole.Furthermore, several comments and suggestions have been presented to
Maybank in order to ensure how the company can become better.…”
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