Adoption and Adaptation of Communication Audit in Corporate Communications by Mona Gupta

“…Corporate communication managers were interviewed and the data was analyzed based on the adoption theory of Everett Rogers’s Theory of Diffusion of Innovation. By analyzing the persuasive and decision making factors for adopting a communication audit, and finding out a list of adapted tools used in the department, there is a clear indication of the need for adoption of communication audit in the corporate communication department. …”
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