Srategic change and transformation: A case study at Malaysian Banking Berhad (Maybank) by Ahmad, Hartini, Mohtar, Shahimi, Ahmad Arshad, Darwina, Mustapa, Azrain Nasyrah

“…Three of these strategies closely related to staff and customers of Maybank.It is very crucial for the company to understand customer expectations and perceptions of offered quality.This is because the perceived level of satisfaction by a customer is a key to maintain customer loyalty as well as uphold an image of the banking industry as the best industry in the world in a very competitive environment.In addition, various internal and external analyses were performed towards Maybank, such as PESTEL analysis, Porter's Five Forces, and VRIO analysis.The results showed that many initiatives done by Maybank align with the vision and mission, have quick wins; short and medium-term strategies, and long-term strategies.The initiatives done focused on the human resources as well as the company strategies as a whole.Furthermore, several comments and suggestions have been presented to Maybank in order to ensure how the company can become better.…”
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Strategic change and transformation: A case study at Malayan Banking Berhad by Ahmad Arshad, Darwina, Ahmad, Hartini, Mustapa, Azrain Nasyrah, Mohtar, Shahimi

“…Overall confidence and stability in the Malaysian financial sector is uncertain.Thus, this scenario reinforces most banks to do better transformation on strategic change.The Malayan Banking Berhad (Maybank) was used as a case study because Maybank is the leading bank in the Malaysian financial services industry.This case study aims to analyze internal factors of Maybank Berhad in determining the achievement of Maybank’s strategic change.…”
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