Showing 1 - 8 results of 8 for search '"International Marketing"', query time: 0.05s Refine Results
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    A cross-national and cross-cultural approach to global market segmentation : an application using consumers' perceived service quality by Malhotra, Naresh K., Bolton, Ruth N., Agarwal, James

    Published 2013
    “…The extent of convergence of cultural values across nations has been debated by international marketing researchers. However, from a practical standpoint, transnational firms require a cross-national, cross-cultural approach to market segmentation that can be used to guide the development of global marketing strategies. …”
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    Journal Article
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    Issues on privatisation : the telecommunication industry. by Chia, Michelle Hwee Lin., Ng, Khay Hon., Wong, King Chong.

    Published 2013
    “…The globalisation of businesses, the deregulation of the world’s international markets and the rapid development of technology have led to a greater demand for good telecommunication facilities. …”
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    Final Year Project (FYP)
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    Analysts' reputational concerns, self-censoring, and the international dispersion effect by Hwang, Chuan-Yang, Li, Yuan

    Published 2020
    “…Stocks with higher forecast dispersion earn lower future returns and have a greater upward bias in the mean reported earnings forecast in international markets. Both phenomena are stronger in countries with more transparent information environments, more developed stock markets, stronger investor protection, greater capital openness, and more intense usage of analysts' earnings forecasts. …”
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    Journal Article
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    Cocoa-processing revolution, or unintended consequences? - A tale of a cocoa cartel by Mulangu, Francis, Kottoh, Michael

    Published 2020
    “…When the governments of Ghana and Cote D’Ivoire recently met with cocoa global value chain representatives in Abidjan, Cote D’Ivoire to finalize the terms of the pact, they settled on a system to provide a $400 per metric ton “Living Income Differential” in the event the price in international markets falls below $2,600 per ton. The big question– will this new pact succeed? …”
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