-
1
Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia's Banking Industry
Published 2018-01-01“…The context of the study was retail banking in Indonesia and a questionnaire was developed with 286 respondents. …”
Get full text
Article -
2
Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia's Banking Industry
Published 2018-01-01“…The context of the study was retail banking in Indonesia and a questionnaire was developed with 286 respondents. …”
Get full text
Article -
3
Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia's Banking Industry
Published 2018-01-01“…The context of the study was retail banking in Indonesia and a questionnaire was developed with 286 respondents. …”
Get full text
Article -
4
I will Always Follow You: Exploring the Role of Customer Relationship in Social Media Marketing
Published 2020-05-01“…The conceptual model was tested in the context of retail banking. Data were collected by self-administered survey with 286 respondents. …”
Get full text
Article -
5
I will Always Follow You: Exploring the Role of Customer Relationship in Social Media Marketing
Published 2020-05-01“…The conceptual model was tested in the context of retail banking. Data were collected by self-administered survey with 286 respondents. …”
Get full text
Article -
6
I will Always Follow You: Exploring the Role of Customer Relationship in Social Media Marketing
Published 2020-05-01“…The conceptual model was tested in the context of retail banking. Data were collected by self-administered survey with 286 respondents. …”
Get full text
Article